Gender equality finally reaches "The Price Is Right"!
CBS announced earlier today that studly Rob Wilson of Boston is the winner of its first-ever male model search.
After surviving an extensive casting call and making it through a series of show-themed challenges, Rob was selected as a finalist with two other worthy slices of beefcake. The boys faced a vote and Rob triumphed.
He'll begin his one-week job on Monday, October 15.
Now if we could just get a chain of Hooters-like restaurants with topless men in short-shorts...