Alicia Silverstone approves of K-Swiss’ new range of sneakers inspired by her movie, “Clueless.”
— K•SWISS (@KSWISS) May 17, 2019
Bosses at the American brand sent fans of the 1995 teen romcom – that also starred Brittany Murphy, Paul Rudd and Stacey Dash – into a frenzy earlier in May when they dropped two pairs of athletic shoes influenced by the movie.
One pair is a white sneaker with a plaid lining and the word “Clueless” on the sole of the shoe, while the second has a yellow plaid upper with a white outsole. Both retail for $80 (£63) and are available for purchase on the K-Swiss website.
And now longtime vegan and animal rights/environmental activist Alicia, who played spoiled fashionista high school student Cher Horowitz, has weighed in with her thoughts on the shoes.
“@KSWISS Cher digs this look but wishes it was #CrueltyFree and made without leather,” she shared on Twitter, alongside a campaign video for the collection shared by K-Swiss.
The brand quickly responded to the 42-year-old star’s critique and revealed that the sneakers were in fact cruelty-free.
“We are thrilled that Cher digs the look! We completely agree with you, the plaid shoe is 100 per cent cruelty-free, and this year we have new materials partners for our first four conscious, recycled, cruelty-free shoes. Every company MUST make this transition, and it’s our top priority,” they wrote.
Alicia, who is raising her eight-year-old son Bear Blu as a vegan, previously credited the plant-based diet with keeping her looking younger and healthier.
“It’s no accident that everyone says to me all the time that I still look like I did in Clueless. I see the difference if I eat a certain way for a day, so I choose to make more than one meal be that great meal,” she commented.
– Cover Media0