Calvin Harris is the new face of Emporio Armani.
The Scottish DJ-and-producer regularly cuts a dapper figure on the red carpet. And his good looks and down to earth attitude have clearly grabbed the attention of the Italian designer, with Calvin fronting the label’s spring 2015 campaign.
“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy,” Giorgio said. “He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.”
The 30-year-old has already shot his campaign with photographer Boo George. The black and white images will be released globally in January, but Calvin couldn’t help but give his fans a sneak peak at the shoot.
” Need more stepladders #Armani #BehindTheScenes #LaughingAboutSomething (sic),” he tweeted alongside a photo of himself shirtless and showing off an impressively toned torso. He’s surrounded by the hair and make-up team and the Blame artist has a massive smile on his face.
— Cosmopolitan UK (@CosmopolitanUK) December 17, 2014
Calvin will also front the Emporio Armani Eyewear and Watch lines internationally. He couldn’t be more excited about his involvement with such a major fashion brand. “It’s incredible to be working with Mr Armani and his team at Emporio Armani,” he said. “I feel an affinity to the brand ethos and have been a longtime admirer of their designs.” Calvin’s riding high in his career at the moment. As well as his modeling campaign, he has had major success with his music and reportedly picked up a $1 million pay check to play at an event for Bacardi on Palomino Island, off the coast of Puerto Rico last month. Check out more pics below!
— Her.ie (@Herdotie) December 17, 2014
— Grazia_Live (@Grazia_Live) December 17, 2014