This Feb. 9, 2011, photo, shows containers of Kraft mayonnaise and Miracle Whip, at a Ralphs Fresh Fare supermarket in Los Angeles. Kraft Foods is embracing the spirit of a startup and betting that innovation will help it grow, as the maker of household names such as Oscar Mayer, Miracle Whip and Velveeta looks to redefine itself after splitting from its more glamorous global snack foods business. The company, which was established in 1903, said Wednesday, Nov. 7, 2012, that its net income rose 13 percent in the third quarter, as a mix of new products, increased advertising and productivity improvements lifted results. (AP Photo/Reed Saxon)