Doja Cat has unveiled a whimsical new beauty collection.
On Monday, the star announced that she has collaborated with the team at BH Cosmetics on her debut make-up line, with the range comprised of a 36-pan eyeshadow palette, a powder blush trio, a mascara, a lip balm, and a plumping lip gloss.
Regarding the collection, Doja Cat shared that she was inspired by some of her most memorable beauty looks.
“This collaboration is such a full circle moment for me. I grew up doodling in school and always had an artistic eye, so naturally experimenting with make-up was a huge part of my life as a teenager,” the 25-year-old said. “One of the first shadow palettes I ever purchased was from BH Cosmetics and I’m so proud to release this collection with them.”
Harnessing the “divine energy of nature”, the line includes prismatic elements, as evidenced in the shimmery lip and eye products, as well as “electrifying metallics”.
And Yannis Rodocanachi, chief executive officer of BH Cosmetics, is thrilled with the final result.
“Doja Cat is a true creative genius and we were honoured to work alongside her to launch this special collection,” he praised. “She really is a ‘Bada*s with Heart’ – our brand manifesto at BH – and it was such a pleasure to embark on this epic adventure to make these concepts a reality. I’m so excited for everyone to experience this incredible project. This was a truly authentic collaboration from start to finish.”
The Doja Cat collection is now available on the BH Cosmetics website and will debut at ULTA stores in the U.S. from 3 October.
– Cover Media