Elon Musk has claimed to have sold more than 20,000 bottles of his Burnt Hair perfume.

Earlier this month, the billionaire Tesla Motors founder announced that he was launching a fragrance that could be purchased via his The Boring Company website.

Named Burnt Hair, the fragrance is perfume as the “essence of repugnant desire” and is priced at $100 (£91).

“Just like leaning over a candle at the dinner table, but without all the hard work,” the website description reads.

Taking to Twitter on Wednesday, Elon announced that 20,000 bottles had been purchased, totalling $2 million in sales.

“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!” the 51-year-old wrote, before encouraging further sales. “Please buy my perfume, so I can buy Twitter.”

Elon entered a deal to buy Twitter in April, though the negotiations are still underway.

– Cover Media