H&M has teamed with Netflix mega hit Stranger Things on a fun new collection – just in time for season three.
The Swedish retailer, which is known for joining forces with high-end designers like Alexander Wang, Karl Lagerfeld and Jeremy Scott for Moschino, has tapped the fashions seen in the fantasy series, which is set in the fictional Midwestern town of Hawkins in the 1980s.
Unveiling the designs on Wednesday, the high street label has tapped Stranger Things actor Dacre Montgomery, who plays Billy Hargrove, to model some of the new garments.
“The capsule collection centers around the Hawkins Community Pool and features a Stranger Things inspired range of clothing, swimwear and accessories for both women and men,” a brand representative shared in a statement.
“In the upcoming third season of Netflix’s Stranger Things, new locations in the fictional town of Hawkins are introduced. H&M have exclusivity to carry the show’s storytelling into the realm of fashion, with a summer capsule collection based around the community pool. With graphic T-shirts and tank tops, shorts, playsuits, swimwear and a range of poolside accessories, the Stranger Things collection is both a homage to the iconic 1980s styles of the show and lazy summer days by the pool.”
Some of the clothes will even be seen on screen when the show, starring Millie Bobby Brown, Charlie Heaton and Winona Ryder, returns in July.
Designed by H&M´s in-house team in collaboration with Netflix, the silhouettes are retro modern in the Stranger Things colour palette of black, red and white alongside fuchsia pink and teal for some of the women’s garments.
The new line will be available in H&M stores worldwide, as well as online at hm.com, from 23 May.
– Cover Media0