Iggy Azalea has unveiled her very own cosmetics brand.
Earlier this year, the Fancy hitmaker released a unisex fragrance called Devil’s Advocate by Parfum de Azalea.
Now, Iggy is looking to branch further into the world of beauty with her debut line, Totally Plastic. Designed in collaboration with the team at BH Cosmetics, all products in the capsule collection are cruelty-free, vegan, clean, and sustainable.
“I really wanted to work with BH Cosmetics because from the beginning, they were totally open to me having 100 per cent creative control, and if I don’t have creative control with a brand I’m just not going to put my name on it,” she stated. “I’m very passionate about having a concept and bringing it to life and I’m so specific about the way that I want things to be. I love that BH Cosmetics has an accessible price point for everyone but still has very good quality products. That stuck out to me because I rarely see actual high-quality eyeshadow for the price point that they have. I love that because when I’m thinking about things that I’m making for people, I want them to be accessible to everyone.”
Inspired by Iggy’s memories of her teenage years, Totally Plastic taps into the trend for 2000s nostalgia, and is comprised of 13 pieces, including a face palette, eyeshadow palettes, lip glosses, a brush set, beauty sponge, false eyelashes, a hand mirror, and travel case.
Totally Plastic will be available to purchase from 29 August.
– Cover Media