Jennifer Lopez and Kate Moss have been tapped to headline the campaign for Coach’s latest take on the Rogue handbag.
Photographed by Juergen Teller, the imagery depicts the Jenny from the Block hitmaker posing in a faux fur white coat, blue dress, and tan mules, while holding the new tote.
While for her campaign photoshoot, the British supermodel is seen clutching a forest green version of the Rogue and modelling a red jumpsuit and brown coat.
The campaign also features Kōki, Ma Zhe, Lu, and Xiao Wen Ju, with Olivier Rizzo in charge of styling.
First introduced on the runway in 2016, Coach creative director Stuart Vevers said the new Rogue was inspired by free spirits, rebels, and dreamers.
“The Rogue is perhaps my favourite bag that I’ve designed at Coach,” he shared. “It has that combination of heritage, offbeat attitude and a sense of authentic American style that perfectly embodies my vision for the house. The Fall collection is inspired by the optimism of things crafted to last, and naturally felt like the right moment to reintroduce the Rogue with a new story created with Juergen and our Coach Family.”
In addition, Vevers is to receive the Accessories Council’s Hall of Fame award for the Rogue at a ceremony next month.
– Cover Media