Kendall Jenner has been slammed by fans after her “raw story” was revealed to be about her battle with acne.
On Sunday night (06Jan19), brand executives announced that Kendall is the new face of spot-busting skincare range Proactiv, with the 23-year-old model reflecting on how much acne has affected her life in a TV advert for the company.
“I remember going online and seeing all the horrible things people were saying about me,” Kendall said in the commercial. “I can honestly say the magic was Proactiv.”
While the new gig is the latest in a string of lucrative deals for Kendall, the Keeping Up with the Kardashians star found herself at the centre of backlash from fans after it was announced – as her mother Kris Jenner had been hyping up the announcement for days beforehand.
Sharing a cryptic clip featuring Kendall promising to “help others” by sharing her story, Kris wrote on Twitter on Saturday: “Seeing you share your most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become. Make sure to watch Kendall’s Twitter on Sunday night to find out what I’m talking about and be prepared to be moved.”
She added the hashtags: “#bethechange #shareyourstory #changetheconversation #proudmom #finallyasolution #authenticity #mydaughterinspiresme #getready.”
And following the announcement of the Proactiv deal, many fans took to Twitter to express their anger at the way in which Kendall’s “story” had been promoted.
“Women are coming forward every day about being victims to rape, sexual assault, abuse etc and Kendall Jenner is gonna hype up and announce her problem with acne,” one wrote, while another labelled the family “truly disgusting” and added: “Kris Jenner should be ashamed of herself for hyping this nonsense in the manner she did! This whole family just truly disgusting!
“Real life issues out there like coming out or crippling disorders that keep you from leaving the house & she comes up with those ridiculous hashtags (sic).”
Neither Kendall nor Kris have responded to the controversy as yet.
– Cover Media0