Kim Kardashian has teamed up with celebrity florist Jeff Leatham for a new KKW Beauty fragrance collection.
The 40-year-old collaborated with the floral designer for the trio of perfumes – Desert Rose, Jasmine Air and Night Iris – in opulent bottles that double as vases.
“I’ve known Jeff for over 10 years, and every time we work together, it’s magic. Previously, I’d only developed fragrances with my mom and my sisters, and between Jeff’s incredible vision for what’s aesthetically beautiful, and the scent work that he manifests when working with florals, I knew we’d create something meaningful,” Kim told WWD.
The perfume bottles will hold a small amount of water in the top, enabling people to recycle the cleverly-designed minimalist urn once they’ve finished the fragrance.
“I’ve always collected fragrance bottles so imagining something that could live on as a bud vase was very interesting to us and bringing that connection back to the florals,” the mother-of-four explained, noting that the scents are all gender free.
The Keeping Up with the Kardashians star has been friends with Jeff for more than 10 years, and the designer is behind the extravagant floral displays Kim has shared on social media over the years.
He told WWD that he was keen to create a one-of-a-kind fragrance, which was inspired by the beauty mogul’s chic home.
“We really just wanted to create something that mimicked the simple, clean, iconic chic look of what Kim and I both love. It’s a true collaboration of passion and beauty, and I couldn’t be more proud,” Jeff explained.
Desert Rose, Jasmine Air and Night Iris are priced at $40/£29 each, and will be available to buy from KKWfragrance.com on 23 April.
– Cover Media