Kim Kardashian planning to add baby clothing to KKW empire – report
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Kim Kardashian planning to add baby clothing to KKW empire – report

Kim Kardashian is seemingly planning to expand her KKW empire to include baby clothes and accessories.

The Keeping Up with the Kardashians star has already launched beauty and fragrance lines under her KKW banner to great success, and it appears she is looking to expand her brand further by branching into the mother and baby market.

The mother-of-four filed a number of documents with the U.S. Patent and Trademark Office on 14 August to trademark KKW for an array of products, according to The Blast.

One application lists the following uses for the trademark: “Bottoms as clothing; coats; dresses; footwear; headwear; jackets; jumpers; loungewear; rompers; scarves; shirts; sweaters; tops as clothing; undergarments; socks; hosiery; swimwear; cloth bibs; gloves; sleepwear; one piece garment for infants and toddlers; costumes for use in children’s dress up play; headbands.”

Another reads, “Baby carriers worn on the body; all-purpose carrying bags; back packs; handbags; tote bags; purses; wallets; bags for carrying babies’ accessories; diaper bags; athletic bags; cosmetic bags sold empty; cosmetic carrying cases sold empty; toiletry cases sold empty; duffle bags; umbrellas.”

Kardashian is aiming to conquer all corners of the baby market, as the filings also show she’s applied for trademarks for baby strollers, car seats, changing mats, bedding, diapers, baby food, formula, bottles and pumps, plus a wide variety of hair products and toys and dolls.

Her KKW ambitions don’t end there either, as she’s also applied for trademarks for jewellery, watches, vitamins and nutritional supplements, kitchenware, calendars, books, and magazines.

The 38-year-old had been gearing up to release a line of shapewear earlier this year, but it was halted in July so Kim could rename the line after critics deemed the original Kimono name to be insensitive to Japanese culture.

– Cover Media


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