Cue the audible eyeroll…
Kourtney Kardashian launched her new lifestyle website, Poosh, today and, well, it’s a total Gwenyth Paltrow rip-off.
Poosh.com promises to “educate, motivate, create, curate” you to “unlock your best life.” Apparently, you’ll accomplish this by looking at overhead photographs of styled pancakes on a slab of marble.
— Poosh (@pooshdotcom) March 18, 2019
You can live up to your full potential by pouring a bottle of sparkling wine into a bathtub while wearing a lacy robe! (But, seriously, I’m worried that Kourtney is going to slip, fall and chip a tooth on the side of that tub.)
— Poosh (@pooshdotcom) April 2, 2019
And what modern-woman-on-the-go doesn’t conduct/curate/create all her important lifestyle business in the nude while resting one of her boobs on her laptop keyboard?
— Poosh (@pooshdotcom) March 4, 2019
Kourtney is definitely “pooshing” herself into this lifestyle space…
Many celebrities have entered the “lifestyle” marketplace, some successful and some not so much. Of course, the mother of all modern celebrity lifestylists is Gwenyth Paltrow, ol’ GOOPy herself. She is the gold-standard of a celebrity turning her aspirational tastes into money, money, money. So, naturally, Paltrow is an inspiration to many trying to make money in the lifestyle space. But, Kourtney, yeesh, she basically lifted the template and content of GOOP, slapped a (kind of) new name on it, and is calling it her own.
I give you Exhibit A: Just look at the font of Poosh.com compared to Goop.com…
You know what you get when you combine Kourtney K’s new (rip-off) lifestyle site, POOSH with Gwenyth’s lifestyle site, GOOP? Answer: 💩 (POOP) pic.twitter.com/jTmTYsQlg6
— Holly Roberts (@hollydroberts) April 2, 2019
I mean, Koutney didn’t even TRY to be original. Just look at the font! And what do you get when you combine Poosh and Goop? Well, you can figure that out for yourself…