Miley Cyrus has teamed up with customisable skincare brand Hims & Hers on a new campaign.
Earlier this year, the Malibu singer signed on as a creative advisor for the company, and on Tuesday, she unveiled her first collaboration.
Alongside a series of photos depicting Miley posing in a bath tub with moisturiser on her face, the star praised the innovative line of prescription skincare products.
“Everything in my life is custom! Including my skincare with @Hers,” the 28-year-old wrote. “Connect with a skin expert online and get a custom Rx cream (if prescribed) delivered to your own bath tub!”
The team at Hims & Hers, currently based in the U.S., offer free telehealth consultations with licenced medical professionals discussing concerns such as acne and anti-ageing, a suite of customisable prescription products, and a collection of non-prescription options.
“While I struggled a lot with my skin when I was younger, I’ve learned that there isn’t a one-size-fits-all skincare routine – it needs to be personalised,” added Miley. “Hims & Hers makes the entire process incredibly simple, from the initial virtual consultation to the monthly subscription of products tailored just for me. In this new advisory role, I hope to work closely with the company and introduce my fans to an easier, more personalised skincare journey.”
– Cover Media