Nike has released an ’80s-inspired Stranger Things collection ahead of the Netflix show’s third season.
After dropping hints on Twitter and Instagram, the sportswear giant has announced a collaboration with the hit sci-fi series, which is set in 1985.
The collaboration will unfold with two release dates – one dropping on 27 June and the second round debuting on 1 July, just three days before the third season of the show, starring Millie Bobby Brown, will be released on Netflix.
The first launch will not only play homage to the Stranger Things’ fictional school – Hawkins High – but also to some of Nike’s most popular sneaker styles that launched in the ’80s, including Nike Air Force 1, Nike Dunk, Nike Air Max 1 and the Nike Tech Challenge II.
The first collection pays tribute to the fictional school by incorporating green and orange colour schemes and its Tiger mascot into a mix of sweatsuits and three pairs of sneakers.
According to Nike, the clothes will channel the physical education uniforms of the 1980s, and will feature a reworking of the iconic Cortez, Blazer and Tailwind shoes.
Next up is the OG Pack, which will be released on 1 July, and will incorporate a red, white and blue colour scheme to celebrate Independence Day – held in the U.S. on 4 July – and include a year marker on the heel as well as fireworks printed on the insole.
The @nikestore account on Twitter teased the collab in a cryptic message that highlighted the timeframe of the series – 6 June, 1985.
The caption on the post read: “We (Nike) acknowledge that several shipments from 1985 have gone missing. Please call 1.800.561.1985 with any info.”
– Cover Media0