Olivia Palermo has announced the launch of her new eponymous beauty collection.
The designer and influencer took to social media to reveal that Olivia Palermo Beauty, which she dubbed a “curated beauty wardrobe”, will finally be released in May after almost three years of work.
Olivia is the founder and co-owner of the brand, which was created in partnership with Marie Claire Beauty Group, and Olivia Palermo Beauty will launch initially with a mixture of skincare and cosmetic products.
An illuminating serum, $40; a mattifying mist, $35; a matte lipstick available in three shades, $38, and two eye shadow palettes, $58, will be released on 6 May, and are all cruelty-free.
They have also been formulated without the use of parabens, sulphates and talc.
The 35-year-old spoke to WWD, and said that her highly-anticipated beauty line reflects her “ethos” on fashion.
“It’s a collection that mirrors my beauty routine, focused on elevating the essentials. My approach is trying to find innovative solutions that work not just for me, but for the many, diverse women (and men) that make up our global community. We all have different skin types at all ages. Let’s create heirloom products for everyone,” she stated.
Olivia shared a similar statement on Instagram, and told her followers that her debut beauty brand has been a “labour of love” for her.
“I’m so ecstatic to finally share with you all what I’ve been working towards not just for the past 2.5 years it’s taken to build but for the majority of my career,” Olivia explained.
– Cover Media