Reinventing a Legacy Brand: Rebranding Tips from a 100 Year Old Radio Station (ep71)

  • January 30, 2019
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Recently SKOR North in the Twin Cities went through a major rebrand – new name, new logo, new website, new social media channels, new platforms, new everything. It was a process that took months to plan and implement because they changed their whole business model. Before they were an AM sports talk radio station with it’s toes in the digital marketing world, but now as SKOR North, they are a investing heavily in digital content distribution while still maintaining their AM radio presence, which has been around for almost 100 years.

In this episode, we talk with Derek Wetmore and Seth Auger from SKOR North about the whole process of rebranding and what they are excited about going forward with a completely different brand mentality and focus.

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