Cover Media Drafts

Storm Reid tapped as face of New Balance

When: 27 Oct 2021 **only For Use By Wenn Cps**
Storm Reid

Storm Reid has been unveiled as the new face of New Balance.

The Euphoria actress will appear in upcoming campaigns for the footwear brand, and will also star in a series of billboards set to be installed across Los Angeles.

Reflecting on the sought-after gig, Storm insisted it is a “dream come true”.

“New Balance and I share the belief that women should have the confidence to pursue all of their interests, and I’m thrilled that the brand has chosen to support me as a perfectly imperfect, multi-dimensional young person who is learning as I grow,” the 18-year-old shared.

In addition, Storm will partner with executives at New Balance to work together on initiatives that help provide growth opportunities for young women, as well as product creation and marketing campaigns.

“We are tremendously excited about welcoming Storm as the newest member of the New Balance family,” added Chris Davis, chief marketing officer for New Balance. “Storm embodies our brands fearlessly independent mindset and truly exemplifies a dynamic, versatile persona and is not only passionate about finding her place in the world – but empowering today’s global youth to realise that same level of confidence. Through her bourgeoning acting career, advocacy of education and self-expression through fashion, Storm is an inspiration to an entire generation.”

– Cover Media