The Good and Bad of Celebrating Holidays on Social Media (ep70)

  • January 23, 2019
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With Martin Luther King Jr. Day on Monday, there were a lot of social media posts from brands to celebrate the holiday. With any holiday, there are different brands that jump on the bandwagon for some exposure online. But is it necessary for brands to post on holidays? What about days like National Polka Dot Day or National Pie Day? In this episode we talk about the strategy behind posting (or not posting) on holidays. Our conversation eventually leads to how to handle negative reactions and PR headaches that stem from social media posts.

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